“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” Using this quote from Bruce Lee, we can apply the same idea to social media marketing.
- Start with a posting schedule you KNOW you can keep up with even if it feels like not much for now. For my clients I maintain a MWF schedule. If I am busy or heading into a time where I will be out of the office a lot then I will often batch a month’s worth of posts for my clients.
- Use the same formats you like to create content with. I think of it like the posts are the big rocks, the stories are the pebbles and the reels are the sand to fill up the empty jar. Not only will you feel more comfortable with them as time passes your posts and activity will improve.
- Set up your pillars so you know what type of posts will be scheduled and when. This is easy to do on Trello or an excel sheet.
- Have a friend or a colleague proofread your work, if in doubt use a tool – I personally love grammarly.
There’s no denying the importance of consistency on Instagram. By keeping to a regular posting schedule, you’re essentially letting your followers know what to expect from you. It builds a consistent experience for your audience.
Brands that have success in marketing themselves on social media are likely to have become experts at consistency. They use wording, visuals, colours, actors or branding as well short videos that their audience recognize and love to interact with.
